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Reliability Brings Serenity

Dentists are successful when they can fully rely on the quality of their systems and devices. Junichi Morita already followed this conviction when he founded "MORITA Shika Shoten" in Kyoto in 1916. Since then, traditional Japanese values have been shaping the heart of the MORITA family business: relentless pursuit of precision, perfection, and uncompromising quality (Kaizen), the dedication and manufacturer's responsibility for every product detail (Monozukuri), and the art of meeting customers and guests with the utmost attentiveness (Omotenashi). On this basis, MORITA has passionately and competently developed high-quality and intelligent solutions for over 100 years, trusted by customers worldwide. Visitors to the IDS 2025 are cordially invited to experience the exceptional quality of MORITA products for themselves and discover how the reliability of MORITA can make their daily work significantly more relaxed.

Absolute Care for Maximum Trust

Markus Pein, COO and Member of the Board at MORITA EUROPE, explains why "reliability" is not just an aspiration for MORITA but a deeply rooted belief – and thus became the guiding theme of this year's IDS appearance: "MORITA aims to consider any circumstances from a customer's perspective. That's why we want dentists to directly experience the high quality and care that distinguish our solutions, both in their daily work and at IDS. Those who choose the reliability of MORITA can work with peace of mind and look to the future with confidence: 'Choose Serenity, rooted in Reliability.' Our products are thoughtfully designed down to the smallest detail and crafted with the utmost care. The outstanding image quality of our X-ray systems grants maximum diagnostic precision, our endodontic solutions operate with the highest accuracy, and each treatment unit is fully assembled and tested before delivery – just to name a few examples. This high standard reflects our corporate philosophy, which combines modern entrepreneurship with traditional Japanese values. Our goal are satisfied and successful customers who can look to the future with confidence. Therfore, we develop and manufacture exceptionally high-quality, durable, and future-proof systems and technologies."

Omotenashi – MORITA welcomes Guests

The MORITA booth is designed as an open space for encounters, symbolizing values deeply rooted in Japanese culture: respect, attentiveness, and the passion for making every guest feel welcome and appreciated. Visitors are invited to experience not only the reliability of MORITA products in a relaxed atmosphere but also to enjoy a cup of green tea. "It is self-evident for us to welcome our guests at the trade fair as we traditionally do in Japan – with the highest level of hospitality and attention," explains Carmen Schwarz, Marketing Manager at MORITA EUROPE. "Our booth is a place of exchange and inspiration. Dentists, dealers and business partners will not only experience our products, but also our values, which have been shaping our company for generations. We look forward to welcoming visitors from all over the world to the IDS 2025 and to interactively getting in contact with them."

For more information visit the MORITA EUROPE website.

About Morita

The Morita Group is one of the leading manufacturers of medical technical
products. The traditional Japanese company, with sales companies in Europe,
USA, Brazil, Australia and Africa, provides a wide range of products. Leading the
way in X-ray diagnosis and endodontics, the product portfolio offers high-
performance imaging systems, including 3D volume tomography, treatment units,
turbines, straight and contra-angle handpieces, instruments, and endodontic
measuring and preparation systems. With a great emphasis on quality and
continuous research, over 2,000 employees worldwide focus on the needs of users
and dentists. In this way the spirit of Junichi Morita, who founded the company in
1916, lives on. Morita, now in its third generation of family ownership, is under the
management of Haruo Morita.