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Simply Ingenious: Versatile and Reusable

The name MORITA stands for particularly robust and reliable dental technologies and systems that meet the highest standards of quality and durability. To reflect this in the company's external image, MORITA, in collaboration with f/p design gmbh and Agentur Bauwerk e.K., developed a consistently sustainable exhibition booth concept using exclusively reusable booth elements. The solution is as simple as it is ingenious: The new MORITA booth at IDS consists of conventional scaffolding, which will be returned to the rental company after the trade show and reused in the event sector.

The Synthesis of Sustainability and Aesthetics

"We are all familiar with the mountains of waste that typically accumulate after large events," says Markus Pein, COO and Member of the Board at MORITA EUROPE, adding, "At MORITA, we've been using recyclable materials for many years, but with the new booth concept, we've taken a decisive and consistent step towards 'No-Waste.' The elements of the MORITA booth are designed for a long-term, versatile us/en/e, with materials that are either recyclable according to an ecological circular economy or biologically degradable. This booth concept meets with MORITA's core corporate values: social responsibility, respect for nature and life, and the protection of health and well-being. As a MORITA employee and a father, it is a personal concern of mine to contribute to preserving our planet for future generations. Combining this commitment with a compelling design is no contradiction for me. The authentic industrial style of our exhibition booth provides the perfect modern setting for showcasing our high-quality products."   

A Scaffold as a Booth Element: Building for the Future

Professor Fritz Frenkler, founder and managing director of f/p design, led the development of the new MORITA booth concept. He explains why the time for a change in thinking is now: "It's about credibly demonstrating ecological responsibility with the exhibition booth, which we will achieve with the scaffolding that will be reused for events after the trade show. This type of exhibition construction marks a reduction, underlining that something needs to happen in terms of sustainability – and it happens right here at the MORITA booth. Environmental topics are not a trend; they are absolutely mandatory. We realize that we are on a construction site – a construction site for the future of MORITA and the entire world. That is what we want to show."

This concept will be implemented at the IDS 2025 by Agentur Bauwerk e.K. from Langenfeld. Annette Jupke, Director of Marketing & Sales at Agentur Bauwerk, is excited about this special project: "When creating exhibition boothes, our aim is always to highlight all products and to make them tangible and perceptible. We were especially faced with the question, how to realize the MORITA booth in detail - however, we were delighted to take on this challenge.  Finally, Agentur Bauwerk was recently recognized as an exceptionally sustainable company."

MORITA’s Tradition: Responsibility leads to Vision and Future Viability

MORITA's sense of responsibility towards the environment, people, and future generations is not only reflected in the high quality and reliability of its products but also in its social contributions and commitment to the UN's Sustainable Development Goals (SDGs). Waste prevention and resource conservation are also implemented at production sites in Japan, where a consistent Zero-Discharge system and state-of-the-art environmentally conscious manufacturing processes save resources and protect the local environment. The new booth concept debuting at the IDS is a consistent step towards a more sustainable future. It is intended to be implemented globally in the future, helping to advance sustainability goals.

For more information visit the MORITA EUROPE website.