jo's büro has been an important partner for Morita for many years when it comes to anything to do with design. A short while ago, production of the exclusive reference brochure for orthodontics was completed with jo’s büro having taken over the layout, photographic concept and design.
In general, the idea was that clarity and modernity should dominate the brochure in order to reflect the philosophy of orthodontic practices. This was achieved above all through the already mentioned white areas and typography. The illustrations are accompanied by short texts with statements from the medical practitioners. The appropriate finishing touches in this respect were provided by the partner copywriting office: Schreiberei Eder. Nothing was left to chance in the choice of paper either: For the cover, jo’s büro decided on “Gmund Bee!” the feel of which is highly reminiscent of the Morita treatment units. The “Artic White” that was chosen for the pages inside the brochure harmonizes very well with this: It also has a very pleasant feel – and its pure white coloring gives it an even more hygienic character. The brochure was nominated for the German Design Award 2017 and also received a “Special Mention”.