J. MORITA EUROPE is a sales, service, marketing, and logistics with a close connection to the Japanese parent company and its own measures and goals for the economical use of our valuable resources. At Morita in Europe, we look at sustainability from three different perspectives. One perspective focuses on people, for whom we aim to create a healthy, motivating environment that is conducive to development. We look at a sound economy to secure the basis of our existence. We consider ourselves and our actions, with which we are responsible for future generations.
We love and live our respectful traditional Japanese values and consider ourselves ambassadors of Morita. We live a culture with mindfulness for nature and all humans, based on trusting relationships and mutual respect. We see ourselves as companions to all people. We are aware of our social responsibility, act in the interest of future generations, and serve health and well-being.
We must think and act economically to continue to exist, but profitability does not determine the purpose of our actions. It merely forms the basis for being able to work well. This is how we live and shape our relationships with our partners, our customers, and our employees.
J. MORITA EUROPE as companions to all people

We are #moritafamily
We appreciate the value of each individual in the community and see the people who are connected to us as members of the great worldwide #moritafamily. Our family is a global community consisting of people with different facets and connections to Morita: employees, users, distributors, partners, or fans of Morita. Our #moritafamily is an international community that fosters worldwide intercultural and collegial exchange.
We have an excellent place to be and work
Our employees create the basis for our economic success. We, therefore, consider it our obligation to offer them an excellent workplace. A healthy, safe working environment, flexible working hours, and the possibility to work from home are part of this. As part of our initiatives for an excellent workplace, the Morita team in Europe has also created various platforms of encounter. The employees join at #moritafamily and barbecue events to regularly meet and exchange with colleagues from all departments in person.

We care for the health of our workforce
As a developer and manufacturer of medical products and services, health is at the heart of everything we do. For 110 years, we have been contributing to oral health worldwide through our pioneering dental innovations.
At the same time, the well-being of our employees is equally important to us. Especially in times when statutory health insurance providers are reducing coverage for many healthcare services, it is essential to place special focus on employee health and well-being. Good health should never become a luxury reserved for prosperous times. It is the foundation of everything we do.
To support this commitment, we provide a supplementary health insurance plan at no cost to our employees and their spouses. The plan includes a comprehensive health budget covering expenses for dental treatments, preventive dental care, medical check-ups, vision aids, preventive healthcare courses, and more.
We also promote healthy nutrition through complimentary fruit baskets and a wide selection of cereals. In addition, one of our employees cultivates fresh fruit and vegetables in a raised garden bed on our premises. Tomatoes, strawberries, lettuce, and many other seasonal products are available for colleagues to enjoy during their lunch breaks.

We believe diversity is a richness
At Morita in Europe, we value and support diversity in our teams. Young and old, women and men from many cultures and nations work together successfully at Morita. For us, diversity means richness, and we treat every person with the same respect. In doing so, we draw on our Japanese roots and values as ambassadors of Morita, living and valuing trusting relationships and being companions for all people. We are aware of our social responsibility, act in the interest of future generations, and serve health and well-being.
Development opportunities for all employees and trainees.
One of the 7 corporate core values at Morita is continuous learning. Guided by this, we offer our employees regular internal training and train our junior staff. The trainees and also the interns are an integral part of our Morita team in Europe and receive comprehensive theoretical and practical apprenticeships from day one with the corresponding early transfer of personal responsibility in defined projects. As a global company, MORITA also proactively promotes the international exchange of colleagues through special programs between the Japanese parent company and all other locations around the world.
Fabian Vor trained as an IT specialist for system integration at J. MORITA EUROPE GMBH in Dietzenbach from August 2021 to January 2024. He was subsequently taken on as an IT system administrator.
"The intensive work with this system has given me a very deep insight into all relevant processes of the company. This means that I have a good idea of each department and know what the colleagues there do, why and how they do it, and what they need to do well. That was a huge advantage in my training and for my entry into this company. (...) Many companies take pride in their company values but do not act accordingly. At MORITA, the values are not only marked on the website, but people also live accordingly."
Read the whole interview.

During his career with MORITA, the former Japanese director Masanori Mori has spent his working life in many different locations around the world - including 22 years in Germany. He recalls:
"I was just 20 years old in 1981 and started working as an electrical engineer at Morita in my hometown of Kyoto. In the 4 decades that have passed since then, I have undertaken many different jobs from technician to Sales Manager, and worked for Morita in a wide variety of places. I was 4 years in Singapore, with three engineers I prepared the foundation of a new subsidiary in Canada and I was based in Germany on three separate occasions for several years (…). Basically, I like building something new. (…) At Morita I can put this curiosity into practice wonderfully anywhere in the world."
Read the whole interview.
We enable users to operate our equipment safely and efficiently.
Our own MORITA academy in Europe is our knowledge and training forum for future-oriented practical management and development. It offers our customers and trading partners qualified further training in various learning formats from live lectures and hands-on workshops to high-profile webinars. We aim to enable every user – from assistant to practice owner – to understand and operate our equipment safely and efficiently and to offer patients successful treatments to the latest standards.
J. MORITA EUROPE's contribution to the global environment

We provide quality and prevent waste
Our products combine innovation with sustainability. Designed for exceptional quality, reliability, and durability, Morita solutions are built to provide long-term value while remaining easy to maintain and service. These qualities are regularly highlighted by dental professionals who rely on Morita equipment every day. Dr. Moritz Waldmann of Milkyway Dental Practice in Frankfurt am Main states:
"We don't want to constantly call in technicians because a treatment unit isn't working. We don't want our treatment rooms to be out of service because the units fail. That's why MORITA treatment units are so convincing: they offer outstanding quality."
Discover the full interview and learn more about the benefits of Morita treatment units.
We save energy
At MORITA Europe, we are committed to minimizing resource consumption, reducing waste, and actively contributing to climate protection. Through the implementation of smart energy management systems and energy-efficient LED lighting, we successfully reduced our electricity consumption by 12% over the past year.
We stay mobile and clean
Through our flexible home office policy, we have significantly reduced commuting-related traffic and its associated environmental impact. At the same time, we are gradually transitioning our company fleet to electric mobility, despite the still developing charging infrastructure and varying levels of market adoption across Europe.
To support this transition, our European headquarters provides on-site charging facilities for electric and hybrid vehicles, allowing employees to conveniently charge their vehicles during working hours.
We also promote sustainable transportation through initiatives such as the JobRad bicycle leasing program, encouraging employees to replace car journeys with cycling whenever possible. Many of our colleagues now use bicycles not only in their private lives but also for their daily commute.
By supporting environmentally friendly mobility solutions, Morita contributes to both climate protection and the health and well-being of its employees.

We avoid waste
We avoid using plastic as packaging material or plastic bottles as much as possible. Through the consistent digitalization of internal processes, paper consumption has also been significantly reduced. Print brochures for interested parties are offered digitally. When disposing of waste, we consistently separate all types of waste to recycle as many materials as possible.