Morita will not take part in the International Dental Show (IDS) 2021

· Trade fairs are a place for personal encounters to enable visitors to experience the exhibitor’s products and services. Due to the continued contact and travel restrictions around the world, this is currently only possible to a limited extent.
After extensive internal consultations and consideration of all factors for customers, partners and employees, Morita has therefore decided not to take part in the International Dental Show (IDS) held from March 10th – 13th, 2021 in Cologne.

Jürgen Fleer, General Manager of J. MORITA EUROPE GMBH, explains the reasoning behind the decision: “Intensive and appreciative contact with customers and partners as well as the responsibility towards our employees are among our company’s core values and determine our actions. Under the given circumstances, however, there is no way for us to gather our international teams at the trade fair nor be there for our customers in a truly tangible way. This, along with our concern for the safety of our employees and visitors, especially influenced our decision to not participate in IDS 2021. Instead, we are offering our customers attractive opportunities to get closer to us and our products with the Time for Morita campaign.

J. MORITA EUROPA GMBH will not be adjusting prices in 2021, as a way to pass on the savings obtained due to not attending the trade fair directly to its customers.


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