The married couple, Laura and Christoph Gonsberg, opened up two dental practices under one name in April 2018.
Laura Gonsberg has been enthusiastic about Morita since her studies.
Why did you become a dentist?
The field of activity is very diverse, which I still find very interesting to this day. For me, the dentistry profession builds a bridge between medicine and creativi-ty. On the one hand, I can help people with my medical knowledge and, on the other hand, it involves aesthetic procedures.
What do you do when you are not in the practice?
At the moment, it is very rare that I am not in the practice. Since Christoph and I founded our two practices in Berlin in April 2018, I have often spent the weekends in DIY stores to push ahead with the renovation. When there is more time available, I take advantage of Berlin's fine cultural scene and enjoy going to museums on the weekends. Since Chris and I have three dogs, of course we very frequently go on walks together.
What was your most interesting experience in the practice/with a patient?
During a treatment I tried to bring the patient and chair into a horizontal position. But that didn't work, and the chair suddenly gave up the ghost. My patient happened to be a Siemens retiree. He looked at the chair's electronics, repaired it, and I was able to continue with his treatment (laughs).
What has been your greatest learning experience?
There are patients who will never be satisfied, and that of course harbors the risk of not being able to fulfill their expectations. So I learned for myself that it is better never to make promises to patients.
What are your current challenges as a dentist?
The current start-up is one of my greatest challenges. I would never have thought how difficult it is to build up a functioning practice. With two practices, personnel planning is particularly important because it feels like I have to be in all places at the same time. The challenge is definitely getting everything under one roof.
How can you strike a balance between professional and private life?
Actually, I live in the practice. We receive lots of support from our families and from the people we know in Berlin. For example, my sister-in-law planned our wedding and my aunt works in the practice when I need to be at home.
Is the role of a woman dentist different from that of a man?
No, I don't think so. Because whether it's a man or a woman, the profession requires the same functions, depending on the specialization. There are both women who work as surgeons and many men who do filigree work. There is no clear-cut formula.
How did you come across Morita and how was your first encounter like?
I came across Morita when I was working for Morita with Chris at the IDS trade fair in Cologne. I demonstrated the simulation robots every two hours during a show. At the IDS we also learned about Morita's treatment methods and noticed that Morita has a lot to offer.
What does Morita mean to you?
Morita is always up to date. The design is very striking, and they are constantly innovating their products. You get the impression that they are dedicated to continuous development of the company and its products. Everything is getting smaller and smaller, e.g. the small turbines or mirrors 1 cm x 1 cm. I see Morita as an innovative company that considers issues no one else has thought of.
What would you like to see coming from Morita in the future?
Morita stands for exclusive quality and high-class design, which is well known in the industry. Nevertheless, there are some people who haven't heard much about the company. If Morita were represented at more dealers or they expanded their sales force even further, many other dentists could benefit from the products. For Christoph and me, it was very important to offer our patients the best. Perhaps special "start-up" conditions would help dentists starting out with new practices.